Last night at the CLIO Awards, #IWILLLISTEN, a campaign created by J. Walter Thompson New York for National Alliance on Mental Illness of New York City (NAMI-NYC Metro) , for the second year in a row.
The CLIO Awards honored the album, titled “#IWILLLISTEN: Songs to Break the Stigma of Mental Illness, and music content with a Bronze in Branded Entertainment. And the CLIO Healthcare Awards honored the Shadow River music video with a Bronze in Audio Technique.
As a follow up to the initial social media campaign, the New York team (pictured at left) produced the first album designed to help break the stigma of mental illness, along with a music video for one of the songs from the album.
On Oct.10, 2014, World Mental Health Day, NAMI-NYC Metro launched the next step in its #IWILLLISTEN awareness campaign with the release of the #IWILLLISTEN album. Partnering with New York-based bands and artists, the album is comprised of songs penned by each artist for #IWILLLISTEN about their experiences either directly or indirectly with mental illness. The album was also made available for free download, and those who downloaded the album could also make the pledge to listen and make a donation to NAMI-NYC Metro.
Read more about the album here. Download the album for free at www.iwilllisten.org.
